All good strategy starts with audience insight. Sentient will help you understand your audience, and then craft a marketing and communication strategy that aligns with your businesses’ commercial objectives. Beyond the ‘glossy slide deck’ we create strategy that is deliberate and purposeful for maximum impact and measurable implementation.

Your brand is a valuable strategic business asset. Sentient helps you understand the unique value in your brand, where it should be positioned, and can help you translate this into high-impact visual and verbal identity. We specialise in finding meaning in brands and unlocking purpose.

Brands need to evolve just like service offerings, and a brand is much more than a logo or visual. Sentient has a deep connection to making brands stand out and sing in the current environment. We collaborate with the best to get you a brand outcome you can be proud of.

With the pace of change, we provide an ‘outside-in’ view of the competitive landscape and can analyse a range of factors to show you where your brand fits in with the competition. This understanding can help enrich your marketing and your business strategy, and provide proof points on the key indicators that help your brand succeed.

With a strong network of media contacts, Sentient can reach beyond a ‘spray and pray’ media release to help you deliver a targeted and long-lasting media outcome. We can help you find ownable media angles, identify the right relationships and activate them, coach you through an interview and key messages, and build profile.

Pragmatic and experienced advice when it matters most. Sentient can help you contextualise, assess, react in a rapidly changing media environment, and with an eye on all stakeholders – not just the front page.

“I didn’t have time to write a short letter, so I wrote a long one instead” – Mark Twain. At the core of Sentient is making people think and feel; and we use powerfully crafted words to do this. We can either start from scratch or work with what you have. We don’t convene writing or drafting committees.

Crafting a core set of messages that help you stay on brief, communicating with internal and external audiences in harmony. Commonly called a ‘stump speech’ these high impact messages help you memorably bring a vision to life and resonate beyond any advertising execution.

We can design, create and execute extraordinary thought leadership and content that has many uses, can be leveraged across many channels and has a long tail of usage. Sentient will help identify the topics your business wants to be famous for and then generate influential content with longevity.

You have the product, Sentient has the prescription to launch an influential campaign that reaches your target audience. Drawing on the entire integrated marketing spectrum, we will create and deliver a plan that positions across media, collateral, events, content and generates an impressive and scaleable outcome.

Tell us about your audience and we will create event concepts that surprise, entertain, delight and most crucially - connect with your business objectives. Whether it be an investor briefing or AGM, through to a networking social, we have a broad range of connections and venues we work with to deliver events that get people talking. We are skilled at finding the right opportunities, corporate hospitality and third-party sponsorships that fly under the radar and bring your brand to life.

Time and money are finite resources. If you want to know if your current plan is hitting the brief, your allocations between the different parts of the marketing mix are right, if there’s a skill you need in your business, or if there’s another CMO question you need answered, Sentient is here to help.