“People forget what you said, they forget what you did – but they never forget how you made them feel.”

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Sentient was founded on this principle and a belief that brands need to connect meaningfully to be successful.

I have a career of over 15 years in professional marketing and communications spanning everything from journalism, public policy, and advertising campaigns through to investor relations and capital raising. In this time, I’ve recognised a critical need for marketers who comprehend both the operational and commercial aspects of a business. Or, marketers who can read a balance sheet and understand EBITDA.

Sentient aims to be the missing link between commercial objectives and marketing strategies, utilising brand, marketing, and communications tools to foster genuine individual-business connections.

Some of my areas of specialism include:

• Marketing planning and execution targeted toward high-net-worth individuals and private clients
• Integrated marketing and communications support throughout the M&A lifecycle
• Partnering with senior executives and founders to 2IC/co-pilot a brand vision or campaign
• Curating careful roundtables of conversation and insight and transforming into thought leadership
• Working with private equity and venture capital organisations or family offices and their portfolio businesses for alignment and impact
• Crafting specialist events and collaborations that strengthen connections.

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You can contact me at erin@sentientgroup.com.au